Revised & Expanded
The second edition has been updated with refinements made over the last seven years.
The first edition has been a best-seller since 2013, with 100+ 5-star reviews.
Designed & refined across more than 2000 growing businesses.
Your essential manual for confident marketing decisions
Finally, a book that means you can stop wasting money jumping from one marketing tactic to the next, in the hope that the next one will be the answer. You’ll finish this book with a birds-eye view on how marketing, sales and service fit together to underpin sustainable and profitable growth. What’s more, it’s fun to read…
Turn your view of customers inside out
You will see your products and services through fresh eyes and from the perspective of your buyer in a way that helps you to really understand how they make their decisions.
Turn your marketing upside down
One of the many things that sets this book apart is the way that it supports you to sequence your marketing investments, so that each one builds powerfully on the last. You’ll know which of your hundreds of competing marketing options deserve your focus now, later, or never.
“This book delivers exceptional value and clarity for all businesses
to achieve a watertight marketing strategy.” Daniel Priestley, Co-Founder – Dent Global
We Tripled Profits
“Watertight Marketing has transformed our business. We worked through it step by step over two years. In year one, we doubled both turnover & profit. In year two, we tripled it!” Hollie Brooks, Co-Founder – Audenza
The Marketing Bible
“This is THE marketing bible! A must have for all businesses serious about growth.” Alison Edgar, The Entrepreneurs’ Godmother
By Bryony Thomas
One of the most in-demand marketing speakers in the UK, Bryony is the creator of the Watertight Marketing methodology. With over 20 years' experience with brands as large as Microsoft and as micro as the kitchen table.Book Bryony to Speak