Purposeful Pause and Active Choices
When people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim. They go through a few stages weighing up options and looking at alternatives. You will never find a magic formula that shortcuts the psychology of this decision-making process. Every step on this journey is one where they could lose interest if your message isn’t right in that moment. By plugging gaps between stages with effective marketing, you will generate and retain more profitable customers.
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