Time Horizons and Starting Points
Having a steady queue of people wanting to buy your stuff... now that’s the dream! And, if you apply Watertight Marketing, it can be achieved. In fact, if you really master it, you won’t have to do much ‘selling’ at all. What you need from your measurement is information that tangibly helps you make decisions about your marketing that keep you on track to the sales results you want. We’ve talked a lot about not wasting money. So, it’s essential to know if that budget is working.
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