Chapter 2

Identify Your Marketing Leaks

Do the Free Course

Touchpoint Leaks and Flow Foundations

I want you to turn your thinking about your sales funnel on its head. I want you, for the moment, to stop thinking about how to pour more into the top and look instead from the bottom upwards. This way, when you do come to spend time, money and energy telling the world about what you do, you’ll get more back. In fact, by addressing the Touchpoint Leaks from the bottom up you won’t need to pour as much in the top to get the same, or better, results. Underpin this with the Flow Foundations, and you’ll be on the path to sustainable sales results.

Placeholder Image

Related articles from the blog

Here are the top three blog posts related to Chapter 2:

Get your Touchpoint Leak™ Traffic Light Report

We’ve developed our online diagnostic tool to profile exactly where in your marketing set-up you should be prioritising your efforts for long-term profits.

For each Touchpoint Leak, Bryony has provided three detailed videos using the Tweak Themes from the second edition of Watertight Marketing to enable you to assess your own marketing performance in each area.

Get Your Report

Related client case study...

Here's a top client case study related to Chapter 2:

Placeholder Image

Go Deeper with the Masterplan Programme

You can work step by step through every idea in the book, supported by experts and peers in a 12-week or 12-month programme designed by Bryony Thomas.

Find Out More