The Time Triangle
A person’s time is precious. It’s their gift to allow you time to tell them about your offer. So, whilst the right timing is important to catch someone when they’re in a buying frame of mind, earning the right to take up a person’s time is critical. This is especially true if you want to build long-term customer relationships.

Related articles from the blog
Here are the top three blog posts related to Chapter 4:
Related client case study...
Here's a client case study related to Chapter 4:
Go Deeper with the Masterplan Programme
You can work step by step through every idea in the book, supported by experts and peers in a 12-week or 12-month programme designed by Bryony Thomas.