Influencer Icecream
Buying decisions, particularly high-value or complex ones, are not made in isolation. An enthusiast might spend time on a forum and reading reviews, a husband might ask his spouse and children, and an employee might ask colleagues or their boss. In many cases gaining the input, and approval, of others is essential in the buying decision. You need to know who your buyers are talking to, and get those people on side. You need to know who’s in their ear, and get them on side. You also need to take account of the other voices in your buyer’s head.
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