Converting the Right Customers
If all of your customers come from just one source, you’re either missing a trick or you’re on dangerous ground. The most successful businesses have identified a number of different ways of getting themselves noticed. This is not least because different people respond to different things, but also to reduce the chances of someone turning off a single Tap, and with it your income. This means you’ll also need a number of Funnels to channel new customers to your Bucket. And, for these to be the right kind of work, you’ll need some Filters too.
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