Watertight Marketing Masterplan
created by Bryony Thomas
Master the fundamentals of building a sustainable marketing operation for your business to thrive.
Master Fundamentals
Understand the marketing your business really needs.
Confident Decisions
Talk your decisions through with Bryony and your peers.
Flexible Options
Choose from three packages for the programme that suits you.
Underpin your business with the marketing knowledge you really need
When times are tough, what you need is to truly understand the fundamentals. This is the time to be getting a sustainable system in place. First, to help your business survive. And then, to help it thrive. Based on the second edition of Watertight Marketing, this programme will be carefully crafted to respond to the unprecedented economic times we find ourselves in.
Not the knee-jerk reaction
When under pressure, it's natural to cast around for a quick fix. But, that's not what your business will need in the long term. This programme will support you for a whole year, calmly and steadily layering monthly actions that will sustain you for years to come.
Who is this for?
The owner-manager of a growing business – you have a clear purpose and vision; now you want to scale things up and need a marketing plan to release the potential of what you’ve created. Marketing is not new to you, but you’d like to know more, understand how it works, what to do and which resources you’ll need.
A marketer in a step-up business – you know your stuff and would like support and help in getting others in the business on-board with what you’ve been saying for some time! The masterplan bring focus and energy to your marketing efforts and gets the whole team involved and working together.
This is for you if...
- You want the structure and accountability to carve out time to think strategically about your marketing.
- You’re not sure what marketing to focus on that will give you quick wins and future fitness.
- You want a seasoned marketer on your team to help you apply the thinking to your business.
- You've loved the Watertight Marketing book and want to get its thinking in place in your business
Part 1: Identify Your Leaks
Intro: Clarity on what you are selling to whom and why.
Chapter 1: Map cause & effect across a the buying decision.
Chapter 2: Create your Touchpoint Traffic Light Report.
Part 2: Build Your Baseline
Chapter 3: Create compelling marketing messages.
Chapter 4: Select your core tools & techniques.
Chapter 5: Reach the Influencers at each step of a sale.
Part 3: Tweak Your Leaks
Chapter 6: Keep more loyal customers.
Chapter 7: Convert more of the right kind of work.
Chapter 8: Reaching the right new customers.
Part 4: Maintain Momentum
Chapter 9: Build your marketing budget.
Chapter 10: Create a measurement framework.
Chapter 11: Make marketing a healthy habit.
Self serve video course
£250 + VAT
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Buy NowConsultant led 12 week course
From £1500 + VAT
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Full year programme with Bryony Thomas
From £6000 + VAT
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Starting January 2021
This programme will be led by Bryony Thomas in a strictly limited group, and will start in January 2021.