A simple exercise for every chapter in the Watertight Marketing book. 

This workbook helps you to catch the core concepts in each chapter and apply them to your business. An excellent way to kick-start your marketing plan.

Exercises include:

• How considered is this purchase?
• Touchpoint Leak® Traffic Light Assessment
• Map your messages
• Tools & frequency
• Who's on their team?
• Your business bucket
• Your funnels & filters
• Your taps
• What shape is your marketing budget?
• Marketing metrics
• Your vision and next steps

Applies equally to both editions of the book.