F2: Balanced Routine
Member Resources
Exercise Plan
A balanced marketing routine is one that has an effective tool or technique mapped to every step of a decision journey.
Foundation OverviewResources by Strategic Project
Tool Selection (Tweaks by Leak)
Bucket Leaks:
- Planning Pack: The Bucket (Request to open)
- Tweak your Business BucketĀ (roundtable)
Leak 1: Forgotten Customers
Leak 2:Ā Onboarding
Leak 3: Emotional Connection
- Creating Brand Guidelines
- How to create simple visuals
- Bringing your company timeline to life
- Brand assets checklist
- Brand photography checklist
- Developing a design brief
Funnels & FiltersĀ Leaks:
- Tweak your Funnels & Filters (roundtable)
Leak 4: No Gateway
- Lead Generating Quiz 5-Day Challenge
- Event Planning Toolkit 5-Day Challenge
- SSSuccessful Gateways
- Using your Blog as a Sales Tool
- What makes a good lead generating quiz?
- What are good quiz questions?
- What to include in your product ladder
- Creating a Readiness Checklist
Leak 5: Critical Approval
- Gaining High Quality Referrals
- Creating a buyers' guide
- How to overcome the power of veto
- Working with complementary companies
Leak 6: No Proof
- Creating Compelling Case Studies
- Mapping Proof to Every Promise
- Sources of proof
- Case studies
- Working with complementary companies
TapsĀ Leaks:
Leak 7: Invitation Information
Leak 8: How
- Get Confident on Camera 5-Day Challenge
- Creating a Compelling Format Mix
- How to use video in your marketing
Leak 9: Where
- Stepping up on LinkedIn 5-Day Challenge
- Understanding Triangulation Quick Tip
- How to create a social sharing video from your desktop
Leak 10: When
Leak 11: Who
Leak 12: What
- Coming soon
Leak 13: Emotional Impact
Ā
Identifying Influencers
- Coming soon
The Doer Role
- Coming soon
