How to plan for the unexpected in your marketing budget

There is nothing more predictable in business than that the unexpected can and will happen. This post looks at how to plan for this in your marketing budget with:

• A contingency for opportunities and problems
• ABC Budgeting

Key links to accompany this episode:

• The original blog post is here
• The Watertight Marketing book
• The Watertight Marketing Test

Key Words: Marketing Budget, Watertight Marketing, Issues Jump, Crisis Communication, Chapter 10 #tweakyourleaks

Get a weekly dose of marketing clarity - Subscribe to our newsletter here.