10 signs that it's YOUR marketing knowledge that needs attention
This post looks signs that it is the marketing skills of the MD that are holding the business back. If you're the MD of a growing business, ask yourself these 10 questions. For a more detailed rundown of the 24...View Episode
6 signs that your marketing is really working
This post runs through six sure signs that your marketing operation is highly effective and will almost certainly deliver the growth you're looking for. For a more detailed rundown of the 24 questions bryony asks all...View Episode
8 signs that you need to get strategic about your marketing
This post runs through 8 things to look out for, and questions to ask yourself, to determine if your marketing is letting you down. For a more detailed rundown of the 24 questions bryony asks all ambitious MDs, head...View Episode
Why your direct competitors are the least important
This post looks at the different competitors you have at different stages in a buying decision, with examples of marketing that can be used to address them. Companion links: The original written post is here The...View Episode
Saying NO to new business - why and how
When is it right to turn down a potential new client, and how to you do it with dignity? Key links to accompany this episode: The original blog post is here The Watertight Marketing book The Watertight Marketing...View Episode
Do you have the tools to match your skills?
This episode looks at how to match marketing tools to sales skills so that your business can grow more easily. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Product...View Episode
Why should you invest in marketing when sales are soaring anyway?
If you have an effective sales team, and you have as or more business than you need, why do you need marketing at all? Key links to accompany this episode: The original blog post is here The Watertight Marketing...View Episode
Can you grow a business without spending money on marketing?
This post looks at whether having 'no marketing budget' is a badge of honour in a growing business. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Key Words:...View Episode
What is a PodBlog?
Welcome to the Watertight Marketing PodBlog, where Bryony Thomas selects blog articles that remain relevant, useful and interesting, and reads them out for people who prefer to listen than to read. For more about...View Episode
Do you practise mindful marketing measurement?
This post looks at the effect of using ROI as a key metric in your marketing, and how to balance this with core values to protect the long-term impression of your business. Key links to accompany this episode: The...View Episode
How to plan for the unexpected in your marketing budget
There is nothing more predictable in business than that the unexpected can and will happen. This post looks at how to plan for this in your marketing budget with: A contingency for opportunities and problems ABC...View Episode