Watertight Marketing PodBlog

Watertight Marketing PodBlog

Hosted by: Bryony Thomas

The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.

All Episodes

Episodes

10 signs that it's YOUR marketing knowledge that needs attention

This post looks signs that it is the marketing skills of the MD that are holding the business back. If you're the MD of a growing business, ask yourself these 10 questions. For a more detailed rundown of the 24...
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6 signs that your marketing is really working

This post runs through six sure signs that your marketing operation is highly effective and will almost certainly deliver the growth you're looking for. For a more detailed rundown of the 24 questions bryony asks all...
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8 signs that you need to get strategic about your marketing

This post runs through 8 things to look out for, and questions to ask yourself, to determine if your marketing is letting you down. For a more detailed rundown of the 24 questions bryony asks all ambitious MDs, head...
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Why your direct competitors are the least important

This post looks at the different competitors you have at different stages in a buying decision, with examples of marketing that can be used to address them. Companion links: The original written post is here The...
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Saying NO to new business - why and how

When is it right to turn down a potential new client, and how to you do it with dignity? Key links to accompany this episode: The original blog post is here The Watertight Marketing book The Watertight Marketing...
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Do you have the tools to match your skills?

This episode looks at how to match marketing tools to sales skills so that your business can grow more easily. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Product...
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Why should you invest in marketing when sales are soaring anyway?

If you have an effective sales team, and you have as or more business than you need, why do you need marketing at all? Key links to accompany this episode: The original blog post is here The Watertight Marketing...
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Can you grow a business without spending money on marketing?

This post looks at whether having 'no marketing budget' is a badge of honour in a growing business. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Key Words:...
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What is a PodBlog?

Welcome to the Watertight Marketing PodBlog, where Bryony Thomas selects blog articles that remain relevant, useful and interesting, and reads them out for people who prefer to listen than to read. For more about...
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Do you practise mindful marketing measurement?

This post looks at the effect of using ROI as a key metric in your marketing, and how to balance this with core values to protect the long-term impression of your business. Key links to accompany this episode: The...
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How to plan for the unexpected in your marketing budget

There is nothing more predictable in business than that the unexpected can and will happen. This post looks at how to plan for this in your marketing budget with: A contingency for opportunities and problems ABC...
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