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Episodes
The foundations of making marketing work
What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores...
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Do your numbers have a narrative?
Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life.
Relates to Flow Foundation Four.
Key links to accompany...
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What skills does a marketing director need?
Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick rundown of the key skills to look for in this very special person!
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Do your clients sustain you energetically and financially?
Do you need more clients, or more of the right clients? This episode tells you how to use the Profit Purpose Matrix to be selective about your clients. Relates to Touchpoint Leak 12 - What .
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Should we Overcome Objections or Validate Concerns?
Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.
Key links to...
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What are the Thirteen Touchpoint Leaks?
The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus...
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How to get sales and marketing to play nicely together
Key things to think about in getting your sales people, marketers, and customer service folk, to work well together.
This is the first in a series of posts exploring effective working across sales, marketing and...
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Business growth - which kind?
Does your business want growth in lifetime value, margin or volume? You'll need different marketing levers for each!
Key things to think about in getting your sales people, marketers, and customer service folk, to...
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10 signs that it's YOUR marketing knowledge that needs attention
This post looks signs that it is the marketing skills of the MD that are holding the business back. If you're the MD of a growing business, ask yourself these 10 questions.
For a more detailed rundown of the 24...
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6 signs that your marketing is really working
This post runs through six sure signs that your marketing operation is highly effective and will almost certainly deliver the growth you're looking for.
For a more detailed rundown of the 24 questions bryony asks all...
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8 signs that you need to get strategic about your marketing
This post runs through 8 things to look out for, and questions to ask yourself, to determine if your marketing is letting you down.
For a more detailed rundown of the 24 questions bryony asks all ambitious MDs, head...
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Why your direct competitors are the least important
This post looks at the different competitors you have at different stages in a buying decision, with examples of marketing that can be used to address them.
Companion links:
The original written post is here
The...
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