Watertight Marketing PodBlog

Watertight Marketing PodBlog

Hosted by: Bryony Thomas

The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.

All Episodes

Episodes

Should we Overcome Objections or Validate Concerns?

Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval. Key links to...
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What are the Thirteen Touchpoint Leaks?

The Thirteen Touchpoint Leaks is probably the framework I have shared with the most people. 5000 or so at last count. it is a way of mapping marketing investments against a sales journey to determine where to focus...
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Business growth - which kind?

Does your business want growth in lifetime value, margin or volume? You'll need different marketing levers for each! Key things to think about in getting your sales people, marketers, and customer service folk, to...
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How to get sales and marketing to play nicely together

Key things to think about in getting your sales people, marketers, and customer service folk, to work well together. This is the first in a series of posts exploring effective working across sales, marketing and...
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10 signs that it's YOUR marketing knowledge that needs attention

This post looks signs that it is the marketing skills of the MD that are holding the business back. If you're the MD of a growing business, ask yourself these 10 questions. For a more detailed rundown of the 24...
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8 signs that you need to get strategic about your marketing

This post runs through 8 things to look out for, and questions to ask yourself, to determine if your marketing is letting you down. For a more detailed rundown of the 24 questions bryony asks all ambitious MDs, head...
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6 signs that your marketing is really working

This post runs through six sure signs that your marketing operation is highly effective and will almost certainly deliver the growth you're looking for. For a more detailed rundown of the 24 questions bryony asks all...
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Why your direct competitors are the least important

This post looks at the different competitors you have at different stages in a buying decision, with examples of marketing that can be used to address them. Companion links: The original written post is here The...
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Saying NO to new business - why and how

When is it right to turn down a potential new client, and how to you do it with dignity? Key links to accompany this episode: The original blog post is here The Watertight Marketing book The Watertight Marketing...
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Do you have the tools to match your skills?

This episode looks at how to match marketing tools to sales skills so that your business can grow more easily. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Product...
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Can you grow a business without spending money on marketing?

This post looks at whether having 'no marketing budget' is a badge of honour in a growing business. Key links to accompany this episode: The original blog post is here The Watertight Marketing book Key Words:...
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Why should you invest in marketing when sales are soaring anyway?

If you have an effective sales team, and you have as or more business than you need, why do you need marketing at all? Key links to accompany this episode: The original blog post is here The Watertight Marketing...
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