Business growth - which kind?
Does your business want growth in lifetime value, margin or volume? You'll need different marketing levers for each!
Key things to think about in getting your sales people, marketers, and customer service folk, to work well together.
This posts looks at the marketing levers you need to support healthy sales flow in the long-term, and how to compound the value you build by working from the bottom up.
Key Words: Customer Lifetime Value, Sales Conversions, Volume Growth, Lead Generation, Customer Retention, Business Growth, Scale Up.
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