Should we Overcome Objections or Validate Concerns?

Do you want to win the argument or build trust? This post explores the way we approach the concerns that buyers, or their trusted allies, might have. Relates to Touchpoint Leak 5 - No Critical Approval.

Key links to accompany this episode:

 Key Words: Touchpoint Leaks, Customer Journey, Sales Process, Marketing Leaks, Marketing Gap Analysis, Marketing Investments, Sales, Veto, Objection Handling, Leak 5, #tweakyourleaks

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