What skills does a marketing director need?

Are you bringing a senior marketer into your business? Or have you had some frustrations with the role? Here's a quick rundown of the key skills to look for in this very special person!

Key links to accompany this episode:

• The original blog post is here
• The Watertight Marketing book
• The Watertight Marketing Test (You'll want F1 and F4 to be at least Amber before recruiting into this role.)

Key Words: Marketing Director, Marketing Team, Marketing Leadership, Marketing Recruitment

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