Do you practise mindful marketing measurement?

This post looks at the effect of using ROI as a key metric in your marketing, and how to balance this with core values to protect the long-term impression of your business.

Key links to accompany this episode:

• The original blog post is here
• The Watertight Marketing book
• The Watertight Marketing Test

Key Words: Marketing Measurement, Watertight Marketing, ROI, Return on Investment, Metrics, Marketing Metrics, KPIs, Chapter 9, #tweakyourleaks

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