What is marketing strategy?

Episode #2

Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable a marketer to do their job. We talk about asking great questions, setting things in context, the impact of digital proliferation, and getting colleagues on board.

Here are the LInkedIn profiles of the contributors to this discussion:

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