What is marketing strategy?
Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable a marketer to do their job. We talk about asking great questions, setting things in context, the impact of digital proliferation, and getting colleagues on board.
- See: Background post
- See: The write-up
Here are the LInkedIn profiles of the contributors to this discussion:
- Bryony Thomas, Watertight Marketing
- Rachael Wheatley, Watertight Marketing
- Su Copeland, Marketing Consultant
- Michelle Hayman, Marketing Consultant
- Peter Baynes, Marketing Consultant
- Chris Turner, Marketing Consultant
- Maggie Mutkovicova, Marketing Officer
- Becky Mellor, Marketing & Comms Officer
To join us live next time, head to watertightmarketing.com/wednesday