What is marketing strategy?

Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable a marketer to do their job. We talk about asking great questions, setting things in context, the impact of digital proliferation, and getting colleagues on board.

• See: Background post
• See: The write-up

Here are the LInkedIn profiles of the contributors to this discussion:

• • Bryony Thomas, Watertight Marketing
  • Rachael Wheatley, Watertight Marketing
  • Su Copeland, Marketing Consultant
  • Michelle Hayman, Marketing Consultant
  • Peter Baynes, Marketing Consultant
  • Chris Turner, Marketing Consultant
  • Maggie Mutkovicova, Marketing Officer
  • Becky Mellor, Marketing & Comms Officer

  To join us live next time, head to watertightmarketing.com/wednesday

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