Watertight Wednesday

Watertight Wednesday

Hosted by: Bryony Thomas & Rachael Wheatley

Find out what we talked about in our Watertight Wednesday open forum this month! Serious marketing people having fun talking about strategy!

All Episodes

Episodes

How do your colleagues perceive marketing?

Episode #1

Topic: How do your colleagues perceive marketing? If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how...
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What is marketing strategy?

Episode #2

Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable...
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Getting buy-in on your marketing budget

Episode #3

Topic: Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive...
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