Watertight Wednesday

Watertight Wednesday

Hosted by: Bryony Thomas & Rachael Wheatley

Find out what we talked about in our Watertight Wednesday open forum this month! Serious marketing people having fun talking about strategy!

All Episodes

Episodes

How do your colleagues perceive marketing?

Episode #1

Topic: How do your colleagues perceive marketing? If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how...
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What is marketing strategy?

Episode #2

Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable...
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Getting buy-in on your marketing budget

Episode #3

Topic: Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive...
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What skills does a marketing director need?

Episode #4

Topic: If you’re in this role or are looking to be in this role, it’s important to know what good looks like. You’ll be a key strategic member of the leadership team (or should be) but it’s not always true that the MD...
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Using metrics to get buy-in from your colleagues

Episode #5

Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on...
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What to insource and what to outsource

Episode #6

Topic: Marketing’ can mean anything from setting the growth strategy of your business to making an attractive social media image. In this session, we explore which skills you should have in your own team, and which...
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The ingredients of an organisational marketing capability

Episode #7

Topic: What does an organisational marketing capability look like? We talk about the characteristics of marketing capability, the importance of getting the MD on-board first, the effect marketing maturity and people's...
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Shining a light on your vision, values and goals

Episode #8

Topic: Whilst it might be up to the Board to agree vision, values and milestones, it's marketing’s role to turn them into something that engages and inspires employees, suppliers, clients and prospects. In this...
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