All Episodes
Episodes
How do your colleagues perceive marketing?
Topic: How do your colleagues perceive marketing? If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how...
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What is marketing strategy?
Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable...
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Getting buy-in on your marketing budget
Topic: Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive...
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What skills does a marketing director need?
Topic: If you’re in this role or are looking to be in this role, it’s important to know what good looks like. You’ll be a key strategic member of the leadership team (or should be) but it’s not always true that the MD...
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Using metrics to get buy-in from your colleagues
Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on...
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