Watertight Wednesday

Watertight Wednesday

Hosted by: Bryony Thomas & Rachael Wheatley

Find out what we talked about in our Watertight Wednesday open forum this month! Serious marketing people having fun talking about strategy!

All Episodes

Episodes

How do your colleagues perceive marketing?

Episode #1

Topic: How do your colleagues perceive marketing? If you are a marketer in a scaling business, the first audience you should be characterising is your colleagues. How they perceive marketing has a direct impact on how...
View Episode

What is marketing strategy?

Episode #2

Topic: What exactly is marketing strategy, how is it different from a tactical plan? This discussion looks at defining and sequencing strategic questions, and helping non marketers understand what is needed to enable...
View Episode

Getting buy-in on your marketing budget

Episode #3

Topic: Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive...
View Episode

What skills does a marketing director need?

Episode #4

Topic: If you’re in this role or are looking to be in this role, it’s important to know what good looks like. You’ll be a key strategic member of the leadership team (or should be) but it’s not always true that the MD...
View Episode

Using metrics to get buy-in from your colleagues

Episode #5

Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on...
View Episode

What to insource and what to outsource

Episode #6

Topic: Marketing’ can mean anything from setting the growth strategy of your business to making an attractive social media image. In this session, we explore which skills you should have in your own team, and which...
View Episode

The ingredients of an organisational marketing capability

Episode #7

Topic: What does an organisational marketing capability look like? We talk about the characteristics of marketing capability, the importance of getting the MD on-board first, the effect marketing maturity and people's...
View Episode

Shining a light on your vision, values and goals

Episode #8

Topic: Whilst it might be up to the Board to agree vision, values and milestones, it's marketing’s role to turn them into something that engages and inspires employees, suppliers, clients and prospects. In this...
View Episode

What matters most to effective marketing, context or competence?

Episode #9

Topic: Competence has long seen to be a key factor in determining how effective your marketing is. We see this as a combination of experience, knowledge and skills.  Those factors are no doubt important. However, a...
View Episode

Creating seamless marketing, sales and service teams

Episode #10

Topic: 10 years ago the CIM predicted that by 2022 there would be no such thing as separate marketing and sales departments. It turned out to be wishful thinking, but it is no less important today that customer...
View Episode

Growth stacking: lifetime value, margin, volume

Episode #11

Topic: Marketers are often asked to generate more leads in response to a business growth goal. This is volume growth, but it’s not always the kind of growth you need or want.  In fact, marketing (working closely with...
View Episode

What a business leader needs to know about marketing

Episode #12

Topic: Many MDs and CEOs of ambitious businesses have told us that they’re not 100% sure they know enough about marketing to make sound decisions. This has a material impact on the success of marketing and...
View Episode
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.