All Episodes
Episodes
Getting your FD onboard and loving marketing
Topic: How close are you with your FD? Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too...
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Resourcing and recruiting - building a stellar marketing team
Topic: Whatever size business you’re in, our guess is you’ll want a well-resourced marketing team. That comes in all sorts of shapes and sizes, with in-house marketers or outsourced services or a mix of both. And...
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Developing a journey brain
Topic: Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what of the other ‘journeys’ in the business – employees, other stakeholders, growth? How...
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Marketing's role in recruiting brilliant employees
Topic: How do you ensure you recruit the right candidates for your business and make your company attractive to work in?
Recruiting new employees uses the same thinking and approaches as you would use to win new...
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How to bridge the gap from business strategy to marketing operations
Topic: Many marketers and MDs alike recognise the importance of marketing helping a business to achieve its objectives and plan. However, it's not always common practice to see a direct link between business aims and...
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Building your credibility within the business
Topic: How marketing or you are positioned in the business is critical to your success. If your boss and colleagues don’t rate marketing in general, it’s an uphill struggle to prove yourself, whatever your experience...
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How to show impact – quick wins and long-term success
Topic: Whether you’re new in role or been in your current position for a while, one thing is certain. You’ll want to show the impact marketing has. That could be to the leadership team, board, stakeholders or the...
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