How to bridge the gap from business strategy to marketing operations

Episode #17

Topic: Many marketers and MDs alike recognise the importance of marketing helping a business to achieve its objectives and plan. However, it's not always common practice to see a direct link between business aims and the marketing strategy and plan.  

In this episode we chat with a group of senior marketers about why that gap happens and what you can do about it.

 See: The write up

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