Developing a journey brain

Episode #15

Topic: Marketers are familiar with the customer journey. It’s the starting point for our thinking, strategies and plans. But what of the other ‘journeys’ in the business – employees, other stakeholders, growth? How can marketing contribute to and enhance these? This session explored these different journeys, how to map them out and who is involved in ensuring a consistent and brilliant customer experience. 

See: The write up

Here are the LinkedIn profiles of the contributors to this discussion:

Rachael Wheatley, Watertight  Business Thinking

Melanie Osborne, Nviro

Maggie Mutkovicova, Cydea

Steve Fordham, Invisible Connections

Andy Coghlan

To join us live next time, head to Join us for #WatertightWednesdays - Watertight Marketing

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