Getting your FD onboard and loving marketing
Topic: How close are you with your FD? Having a good relationship with finance is important. Getting them on-board and enthusiastically supporting your strategy and plan is often a key piece to get right. But all too often, finance think that marketing is solely there to spend money and view sales more warmly because they can see direct income from the fruit of their endeavours.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Rachael Wheatley, Watertight Thinking
Daniel Bond, RevLifter
Jonathan Gaunt, FD Works
Kerry Turney, Lumina
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