Shining a light on your vision, values and goals

Topic: Whilst it might be up to the Board to agree vision, values and milestones, it's marketing’s role to turn them into something that engages and inspires employees, suppliers, clients and prospects. In this session, we chatted about the importance of numbers and narrative, the power of considering the "ripples of revenue" and the need for repetition and reiteration to ensure you can point to progress and bring people along with you.

See: Background post 

 See: The write-up

Here are the LinkedIn profiles of the contributors to this discussion:

Bryony Thomas, Watertight Marketing

Rachael Wheatley, Watertight Marketing

Cheryl Crichton, Make Marketing Happen Club

Peter Baynes, Peter Baynes Marketing

Kerry Turney, Lumina Technologies

Melanie Osborne, Nviro

Liz Davidson, QRoutes Ltd

Barry Flemming, Marketing Consultant

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