What matters most to effective marketing, context or competence?
Topic: Competence has long seen to be a key factor in determining how effective your marketing is. We see this as a combination of experience, knowledge and skills.
Those factors are no doubt important. However, a marketer is unlikely to thrive and be truly effective, however good they are, if the business doesn’t provide the right context. That is: a clear vision and plan, active support, a voice at Board level, a common understanding of what marketing is and isn’t.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Marketing
Rachael Wheatley, Watertight Marketing
Peter Baynes, Peter Baynes Marketing
Kerry Turney, Lumina Technologies
Maggie Mutkovicova, Cydea
Kristyna Kroblova, White Label Loyality
Claire Thorpe , Claire Sophia Communications
Lucy Morewood, HCML Rehabilitation Solutions
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