Creating seamless marketing, sales and service teams.
Topic: 10 years ago the CIM predicted that by 2022 there would be no such thing as separate marketing and sales departments. It turned out to be wishful thinking, but it is no less important today that customer services, sales and marketing work hand-in-hand.
There are all sorts of reasons why they are often separate, but the best reason for them not to be is that they are supporting the same customer journey. If what you want is for the customer to have a brilliant experience, then collaboration between these three teams is critical.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Marketing
Rachael Wheatley, Watertight Marketing
Cheryl Crichton, Make Marketing Happen Club
Maggie Mutkovicova, Cydea
Lucy Barrott, Shentons Solicitors
Frank Mavin, Rocketmakers
Laura Page, Rightio
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