What a business leader needs to know about marketing
Topic: Many MDs and CEOs of ambitious businesses have told us that they’re not 100% sure they know enough about marketing to make sound decisions. This has a material impact on the success of marketing and marketers.
It affects how they are positioned in the business, strategically at the heart of the business or tactically as an optional function. It affects how easy it is to gain buy-in from colleagues from whom they need a contribution. It affects what marketers are asked to do and can be a source of frustration or enabling.
See: The write up
Here are the LinkedIn profiles of the contributors to this discussion:
Rachael Wheatley, Watertight Thinking
Venetia Price, Abzorb
Natasha Milsted, The Kings Fund
Ben Wheeler, Ben Wheeler Marketing
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