Getting buy-in on your marketing budget

Episode #3

Topic: Many people not in the marketing team have a view that marketing budgets are not always well justified. They can come across as more of a cost rather than being activities from which the business can derive real – even long-term – value. So how do you go about justifying the budget that you feel is necessary to support the business? Who do you need to talk to in order to gain support for it? 

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