The ingredients of an organisational marketing capability

Episode #7

Topic: What does an organisational marketing capability look like? We talk about the characteristics of marketing capability, the importance of getting the MD on-board first, the effect marketing maturity and people's previous experience of marketing has in their current situation, how a common language can help create an organisational capability. If you want everyone in the business to play their part in marketing, this podcast is for you.

See: Background post 

 See: The write-up

Here are the LinkedIn profiles of the contributors to this discussion:

Bryony Thomas, Watertight Marketing

Rachael Wheatley, Watertight Marketing

Cheryl Crichton, Make Marketing Happen Club

James Massey, Severn Valve

Su Copeland, Priddey Marketing Ltd

Dan Bond, RevLifter

Peter Baynes, Peter Baynes Marketing

Andrew Beeput, The Bond Board


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