The ingredients of an organisational marketing capability
Topic: What does an organisational marketing capability look like? We talk about the characteristics of marketing capability, the importance of getting the MD on-board first, the effect marketing maturity and people's previous experience of marketing has in their current situation, how a common language can help create an organisational capability. If you want everyone in the business to play their part in marketing, this podcast is for you.
See: Background post
See: The write-up
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Marketing
Rachael Wheatley, Watertight Marketing
James Massey, Severn Valve
Su Copeland, Priddey Marketing Ltd
Dan Bond, RevLifter
Peter Baynes, Peter Baynes Marketing
Andrew Beeput, The Bond Board
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