Using metrics to get buy-in from your colleagues

Episode #5

Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on investment and how to measure marketing success. 

Image references, see Watertight Marketing (second edition)

  • Yo-Yo Marketing, p.24
  • Measuring Movement, p.297


Here are the LinkedIn profiles of the contributors to this discussion:

Bryony Thomas, Watertight Marketing

Cheryl Crichton, Make Marketing Happen Club

Peter Baynes, Marketing Consultant

Melanie Osborne – Marketing Director, Nviro

Paul Jolley - Customer Creator, Customeris3

Liz Davidson - CMO,  Esoterix Systems & QRoutes Ltd

Franco de la Croix-Vaubois, Event Organisers' Network


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