Using metrics to get buy-in from your colleagues
Topic: Are you getting results you and your business needs from marketing? Since you’re investing time, energy and money on marketing, you’ll no doubt be thinking (and others asking) about value for money, return on investment and how to measure marketing success.
Image references, see Watertight Marketing (second edition)
- Yo-Yo Marketing, p.24
- Measuring Movement, p.297
Here are the LinkedIn profiles of the contributors to this discussion:
Bryony Thomas, Watertight Marketing
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